Shrimply the Best: HAPPIEE!™ Launches it’s Plant-Based Seafood in the UK

Plant-based seafood and meat alternative producer, HAPPIEE!™, is set to make waves with the launch of its shrimply delicious new range of seafood alternatives. Said to deliver the same taste and texture as real seafood, HAPPIEE!™ is bringing a much-needed affordable and sustainable choice to UK consumers.

A sustainable choice for everyone

HAPPIEE!™’s signature seafood line, “Shrimpee“, “Squidee”, and “Calamariee” – tasty plant-based prawn and squid alternatives, have just launched across Ocado online and will be available in Tesco stores nationwide soon.

HAPPIEE!™ prides itself to be the first brand innovating these products with a genuine likeness to real seafood. Consumers can choose between plain and breaded options, which can be conveniently added to dishes like stir-fries, curries, ramen, paellas, and pasta. The aim is to make versatility key, with quick and easy-to-cook products that absorb flavours well during pan or air frying.

Seafood – the ethical way

Responding to growing consumer demand for flexitarian diets, and addressing allergies and environmental concerns, HAPPIEE!™ aims to create easy and adaptable family-friendly options. Products are carrying the Vegetarian Society stamp of approval and they’re suitable for vegans too.

The Singapore-based brand hopes to inspire consumers to get on board with seafood alternatives and make conscious, sustainable choices. Through this commitment, HAPPIEE!™ aims to contribute to the protection of our oceans, alleviating pressures from over-fishing and reducing by-catches to support a healthier marine ecosystem for future generations.

Availibility

The frozen range is currently available on ocado.com and will launch in Tesco stores nationwide from September 2023. Current introducton prices start from £2.25 per 180g pack (RRP post introduction: £3).

The author
This post was written by Pia Werzinger
As Viva!'s Food and Cookery Digital Media Manager, Pia is keeping you up to date on the latest recipes and vegan food news.