New Puddings to Launch in Sainsbury’s for Veganuary

Bells of Lazonby’s free-from brand ‘We Love Cake‘ will launch three new desserts in time for Veganuary 2023.

Named the fastest-growing free-from bakery brand for two years in a row, We Love Cake will release it’s brand new Choc-a-lot’ pudding (RRP £3.00), Caramelicious Salted caramel and chocolate tart (RRP £2.50), and When life gives you lemons lemon tart (RRP £2.50) into Sainsbury’s stores nationwide as of January.

Josh Boydell-Smith, head of marketing for Bells of Lazonby, said: “We Love Cake pioneer creating vegan, gluten, wheat and milk free products taste as good as the conventional offering. Our bakers are always exploring trends and re-visiting recipes, to ensure our products taste as good, if not better, than the non-free from alternative.

“In the free-from space there is a real gap in the market for indulgent trends, the vegan lemon tart has all the zing of a classic Tarte Au Citron, something many wouldn’t expect from the free-from category. With Veganuary growing year on year, it is important to capture shoppers who will be looking to adapt their whole diet while still having treats.”

The author
This post was written by Pia Werzinger
As Viva!'s Food and Cookery Digital Media Manager, Pia is keeping you up to date on the latest recipes and vegan food news.