Heinz to Serve Up New Vegan Ready-Meal Range
Heinz is taking another step into the freezer aisles with the launch of this new range of frozen microwave ready meals, the first of their kind for Heinz Beanz. The tiny nutritional powerhouses that are beans – including haricot beans, the same variety you’ll find inside a Heinz Beanz can – form the heart of each delicious plant-based recipe, all crafted for maximum deliciousness, maximum convenience, and maximum goodness.
Each Bowl delivers a dose of tummy-friendly fibre, is a good source of protein with between 15 and 20 grammes per serving, and holds between two and four portions of the recommended five a day.
Available in three world cuisine-inspired flavours (Smoky Chilli, Herby Tomato and Fragrant Coconut) the Beanz Bowls are all suitable for vegans, contain less than 400 calories each and are ready in the microwave in minutes.
‘Bowled’ over yet?
The Beanz Bowls launch forms part of Heinz’s mission to bring people the Beanz they know and love in exciting, inventive new ways. This is the third foray into the freezer aisles for Heinz Beanz over the past year, following its frozen Heinz Beanz Burgerz and more recently Heinz Beanz Filled Hash Browns. It comes as recent research reveals that 52% of younger consumers consider frozen meals as a good value meal solution, with 66% revealing that they’ve been surprised by the quality and taste of frozen meals now on offer.
Heinz Smoky Chilli Beanz Bowl, 410g
Pinto beans, red kidney beans and borlotti beans mixed in a spicy chipotle and paprika sauce, rich with cherry tomatoes, red peppers and sweetcorn. Topped with crunchy tortilla chips.
- 3 of your 5 a day
- 15g of protein per pack
- High in fibre
- 349 Kcal per pack
Heinz Herby Tomato Beanz Bowl, 440g
Edamame, borlotti and haricot beans combined with roasted veggies, courgette, aubergine, kale and grilled sweet potato in a rich and smoky tomato and red wine sauce.
- 4 of your 5 a day
- 18g of protein per pack
- High in fibre
- 329 Kcal per pack
Heinz Fragrant Coconut Beanz Bowl, 400g
Edamame, haricot and borlotti beans combined with grilled sweet potato, bulgur wheat, cauliflower rice and wild rice in a zesty and fragrant lemongrass and lime leaf dressing.
- 2 of your 5 a day
- 20g of protein per pack
- High in fibre
- 367 Kcal per pack
Sophie Higgins, Head of Growth Platform – New Ventures, said: “Beans are brilliant, tasty little parcels of goodness. That’s what lead to us dreaming up our new Heinz Beanz Bowls ready meal range – a completely new way to enjoy all types of beans – and are absolutely delicious, packed with goodness, and ready in minutes. Stick a few in the freezer and you’ll have the perfect quick lunch or dinner ready to go for those days when you don’t have the time or inclination to cook but still want something wholesome and tasty, with up to 4 of your 5 a day – or a whopping 20 grammes of protein – in a single bowl!
“But we’re not stopping there: in addition to our new Beanz Bowls, Beanz Hash Browns and Beanz Burgerz, we’re looking at more new ways to bring you the Beanz you know and love, whether that’s in ways you remember, ways that you’ve never seen before, or ways you’ve never even imagined. No-one knows Beanz like Heinz does, and we want to show the world how amazing and versatile they are.”
Availability
New Heinz Beanz Bowls are available in ASDA and from Ocado now for an RRP of £2.50.
The author
This post was written by Pia Werzinger
As Viva!'s Food and Cookery Digital Media Manager, Pia is keeping you up to date on the latest recipes and vegan food news.
