Heinz releases Vegan Creamy Tomato Soup and Heinz Beanz & Vegan Sausages
Heinz has launched its first plant-based versions of its iconic Cream of Tomato Soup, and Beanz and Sausages – just in time for Veganuary!
Fan favourites for over 100 years, the brand-new Heinz Creamy Tomato Soup, and Heinz Beanz and Vegan Sausages offer the iconic Heinz taste: now fully plant based.
Warming, delicious, comforting … and vegan!
That’s right. Grab hold of your shopping trolleys as two of Heinz’s most-well-loved and iconic varieties are about to arrive on your shelves in a new plant-based form.
The new Heinz Creamy Tomato Soup, and Heinz Beanz and Vegan Sausages are set to launch in Ocado from today, 28th December, and in Sainsbury’s from 8th January 2023, perfect for all flexitarian and plant-based eaters as the winter nights draw in, and of course, for all those taking on the challenge of Veganuary 2023.
Packed with the taste of Heinz that we all know and love, the plant-based take on two much loved classics comes after numerous fans called for Heinz to make vegan versions of its favourites over the years.
A big announcement
Announcing the launch, Manel Jordao, Brand Manager at Heinz, said: “Since 1869, Heinz have been at the heart of food innovation and our founder, Henry J. Heinz, was truly one of the first plant-based food pioneers. Not only did he develop some of his first products from ingredients grown in his mother’s garden, iconic products like Heinz Tomato Ketchup and Heinz Beanz have always been plant-based from the start.
Over 150 years later, we’re continuing to honour Henry’s legacy by finding new ways to bring some of our most loved classic varieties, including Heinz Cream of Tomato Soup and Heinz Beanz and Sausages, to the table.
Our incredibly exciting (and incredibly delicious) Heinz plant-based innovations have been several years in the making to provide giving the iconic taste of Heinz, but now plant-based! We’re sorry it’s been such a long time coming but trust us when we say they’ve been well worth the wait. And just in time for Veganuary too!”
Backed by Viva! – and Veganuary
Commenting on the announcement, Dr. Toni Vernelli, International Head of Communications and Marketing at the charity Veganuary, said: “This is SUCH exciting news! These products are British staples and our participants have consistently told us they would love vegan versions so it’s wonderful to see Heinz responding to this growing demand for plant-based options.
Veganuary’s role is to help people choose plant-based foods, whether their motivation is health, planet, people or animals. And our job is made much easier when people can simply choose vegan versions of their favourite foods. Thank you, Heinz!”
Both recipes make up one of your five a day, have no artificial colours, flavours, or preservatives and are suitable for vegetarians and vegans.
Availability
NEW Heinz Creamy Tomato Soup (RRP £1.70) and Heinz Beanz and Vegan Sausages (RRP £2) are available to buy from Ocado from 28th December 2022 and Sainsbury’s from 8th January 2023.
The author
This post was written by Pia Werzinger
As Viva!'s Food and Cookery Digital Media Manager, Pia is keeping you up to date on the latest recipes and vegan food news.
